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Teardown·Fuel & convenience

Inner Circle

Fuel buys the sign-up; Couche-Tard hasn’t yet turned the forecourt visit into durable identity.

Operator: Alimentation Couche-TardMarket: QuébecActive / enrolled ratio: 31%Published June 14, 2026
Operator Score
64/ 100
Data & Identity25%60
Retention20%58
Personalization20%55
Monetization & Margin25%78
Experience10%70
64

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