Teardown·Travel
Marriott Bonvoy
Bonvoy sells currency: the margin isn't in the stay, it's in the points sold to the banks.
Operator Score
80/ 100
Data & Identity25%78
Retention20%84
Personalization20%76
Monetization & Margin25%84
Experience10%78
The score, all five dimensions and the finding are public. The full read is for members.
The breakdown, dimension by dimension
Members only
Read the full analysis.
You’ve reached the part where Cadence earns its name: the dimension-by-dimension reasoning, the money-and-data read, and what we’d change. Membership unlocks every teardown in full.