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Teardown·Foodservice

Starbucks Rewards

The global benchmark: an app that captures everything, a streak mechanic that builds habit, and a stored-value balance that funds the program.

Operator: StarbucksMarket: United StatesActive / enrolled ratio: 68%Published May 20, 2026
Operator Score
86/ 100
Category LeaderMethodology · v1.0
Data & Identity25%88
Retention20%90
Personalization20%86
Monetization & Margin25%80
Experience10%88

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