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Teardown·Retail

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Canadian Tire’s declared ‘linchpin’: an in-house credit card, a retail-media arm and 9.8M active accounts at the center of the strategy.

Operator: Canadian TireMarket: CanadaActive / enrolled ratio: 82%Published June 14, 2026
Operator Score
76/ 100
Strong ContenderMethodology · v1.0
Data & Identity25%82
Retention20%74
Personalization20%70
Monetization & Margin25%82
Experience10%66
76

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